This site was created with the goal of following the news about Web Marketing and how companies can take benefits from Information and Communication Technologies that are available to any Internet user.

These tools are an asset for the Small and Medium Enterprises, which deal closely with concrete situations in which differentiation is made through an attitude of innovation, applied to the product/service level or to the customer relationships of a company.

It all started with creating a blog, followed by a series of reflections on marketing and new technologies in day-to-day life of the author. They are thoughts about marketing, web marketing, SEO, SEM, mobile marketing, communication strategies, combined with creativity, communication, organization tips and other things in life. More than definitions, it is proposed a personal look on the Information Society by someone who could be categorized as belonging to Generation X.