Na edição do ano passado da Web Summit, andei sempre pelos mesmos espaços de conferência, o Pandaconf e Content Makers. Este ano, provavelmente andarei pelos mesmos espaços e já escolhi aquelas que quero mesmo acompanhar.


A Web Summit Lisbon começa hoje e já tenho uma ideia das intervenções que pretendo ver. [Este ano não temos o Gary Vaynerchuk… ohhhh]

Não dá para ver tudo e tenho de ser realista.

Por isso, fui diretamente à agenda na página do evento e pesquisei pelas pessoas que gostaria de ver e fiz as minhas escolhas.

Também já instalei a app

Deixo-vos algumas dicas muito simples para quem precisa de viajar com pouca bagagem:

  • Calçado confortável (preparem-se para andar quilómetros)
  • Roupa versátil, leve e que se dobre facilmente e não amarrote
  • Pequenos snacks, fruta e água
  • Smartphone, tablet e Powerbank
  • Tripé pequeno e leve

    Tendo em conta os meus interesses pessoais por marketing digital no Turismo e Hotelaria, SEO e Inbound Marketing, fiz as minhas apostas.

    Destaques 

    Nov 7
    11:30
    PandaConf
    Digital: Opening doors, closing sales

    As chief marketing officer at Hilton, Geraldine Calpin leads a team that tells 14 brands’ stories, while continuing to deliver leading digital services. How is digital opening doors and closing sales for Hilton? In this keynote, Geraldine will reveal all.

    UX UI ECOMMERCE
    Geraldine Calpin
    CMO, Hilton

    ————————–

    Nov 8
    11:50
    PandaConf
    SEO in 2018 with Rand Fishkin

    What lies ahead for SEO? The Wizard of Moz, Rand Fishkin will share his insights on key trends for 2018 and beyond.

    MARKETING BIG DATA ADVERTISING
    Rand Fishkin
    Wizard of Moz, Moz

    Nov 8
    15:10
    PandaConf
    The rockstars of SEO

    SEO and rockstars aren’t two terms that often go together. However, SEO: The Movie, gave us a unique insight into SEO culture and the leaders who created this now essential component of the marketing mix. Rand Fishkin and John Lincoln share their insights on the origins of SEO, and share excerpts from the movie.

    SOCIAL MEDIA CONTENT & MEDIA BIG DATA
    Rand Fishkin
    Wizard of Moz, Moz John Lincoln John Lincoln
    CEO, Ignite Visibility Martin Swant Martin Swant
    Writer, Adweek

    ————————–

    Nov 9
    12:15
    Centre Stage
    What will tech’s next big innovation be?

    With futuristic concepts like driverless cars and virtual reality becoming reality, you could be forgiven for thinking we are in a golden age of innovation. Are we really seeing true innovation? Where are we seeing the real imaginative ideas that are going to change the world?

    MARKETING BIG DATA AI
    Alexander Zosel Alexander Zosel
    Co-Founder & Chief Innovation Officer, Volocopter Mood Rowghani Mood Rowghani
    General Partner, Kleiner Perkins Brian Halligan Brian Halligan
    Founder & CEO, HubSpot Steven Bertoni Steven Bertoni
    Senior Editor, Forbes Media

    Nov 9
    13:45
    PandaConf
    «The three secrets you need to know about the future of scaling your business»

    HubSpot has revolutionized inbound marketing. But in a constantly changing space, what are the inbound marketing secrets of the future? In this PandaConf briefing, Hubspot CEO Brian Halligan will share the three secrets you need to know about the future of scaling your business.

    Brian Halligan
    Founder & CEO, HubSpot